These five tips will give you the groundwork to get started on a good website design. It takes a lot of time to put a successful website together. Even after you launch your website, the work will continue. Rigorous testing should be done to make sure you continue to meet the needs of your target audience. There are also many great resources online to help you get started with additional tips on website design.
If you’re fairly new to the world of website design, it’s important to do some homework before you launch your final product. Like any other investment of your time and money, it is worth taking the necessary steps to make sure your website will be successful. Don’t just start designing; come up with a well thought out plan so you can attain realistic goals. Here are five keys to a good website design.
The 5 keys to a great website
1) PRIORITIZE & SIMPLIFY CONTENT
Your goal is to attract viewers and keep them on your website. Avoid clutter and distractions. Ditch the sidebars and confusing layouts. Use short, but clear headlines to indicate what users can gain from staying. Include the main purpose of your website and call-to-actions so your users can easily see what they need to do next. A simple example would be a “click here for more information” button.
2) MAKE NAVIGATION EASY
If users can’t easily find what they’re looking for, they will probably give up. Good website design is streamlined to create a user-friendly experience. Less is more! Research indicates that too many choices lead to fewer conversions. When given fewer options, people are more likely to make a decision and continue their journey on your website.
3) LET THEM SCROLL
Let users scroll down the page instead of clicking through content. Research shows that they actually prefer scrolling over clicking, so don’t be afraid of having long pages and multiple sections. You can even add visuals to steer your audience in a particular direction. Don’t be ambiguous about it; straight forward guidance is more effective for your website design.
4) MAKE IT MOBILE
If you haven’t already noticed, people are very attached to their smartphones. 80% of the people viewing your website will be using their phone to do so. Therefore, good website design should include mobile optimization for all aspects of your site: reading, shopping, searching, responsiveness, etc. If users find that your website is difficult to get around on their phone, they will most likely go to a competitor’s site.
5) SEO STRATEGY
SEO, or Search Engine Optimization is everything. It is key to ranking your website and getting found. It doesn’t matter how nice your website looks or how much content you have or how competitive your product is to others if people can’t find you. Identify keywords your target audience will be searching for and use them to create a SEO strategy to bring users to you. You can and should do this with all of your content, whether it’s videos, blog articles and more.