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If you’re a Quentin Tarantino fan, you undoubtedly believe that Jules Winnfield is one of the coolest characters ever brought to life. The man took no prisoners! Pulp Fiction was one of the best movies. A fan favorite at 29 East.

Consumer behavior happens to be one of the defining forces for not just getting your business noticed, but getting customers in the door and buying from you. In the digital age, knowing how consumers behave is critical for getting sales as their behaviors constantly evolve alongside technology.

Here’s some ways that tapping into your consumers behavior is cooler than Mr. Winnfield asking what Marsellus Wallace looks like.

1) 78% of consumers don’t look at a product in the store before buying it online.

This may come as a surprising statistic in an age where online shopping is king, and both large and small businesses are subject to these sieges of customers only checking out the product in the store without buying it just to check online to see if they can get it cheaper. If you sell online, make sure to provide as much information as possible and if you sell brick and mortar, offer a level of service and expertise that online stores simply can’t provide.

2) 60% of customers base their decisions on weather.

Unfortunately, you can’t control the weather. You need a solid weather strategy if your business is brick-and-mortar, because many consumers looking to make purchases will not make the trip in bad weather, 16% will look online, and only one in eight will still make the trip. Even the slightest changes in weather can cause consumer behavior to completely change. By creating highly-targeted, contextually-relevant digital campaigns, there’s still a chance you can make it rain on your own coffers even if it’s miserable outside.

3) 3 out of 4 consumers gave their money to a business on account of a positive experience.

Always provide a consistently awesome level of service whether you have to deal with customer disputes offline or publicly on social media. Go the extra mile you will set yourself apart from your competitors and make your customer experience positive and memorable.